Mission and Vision

Our Vision

Seniors aging with dignity.

Our Purpose

To raise and steward donor funds dedicated to enhancing the quality of life for seniors in their communities.

Our Mandate

We provide resources, education and support to promote healthy aging for seniors.

Our Values

Adaptation

initiating and responding to change while remaining relevant

Collaboration

working with individuals, organizations and communities to improve seniors’ lives.

Compassion

supporting seniors and their families through the aging journey with care and empathy.

Respect

putting the needs of seniors first.

Trust

fostering honest and transparent relationships.

Our Principles

Accountability

be transparent and prudent in the stewardship of funds.

Integrity

stand by our vision, mission and values.

Learning

learn from seniors and share stories about how we make a difference in their lives.

Measurement

monitor, evaluate and report the impact of our work.